Arthur Gogatz
2 min readMar 26, 2021

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I recommend the book Alice in Wonderland by Lewis Carroll. Yes, it’s a children’s story but it’s also about creativity and about the passage of a highly creative child into a rational adult. In the beginning of the story, Alice is reading a book in the countryside with her sister. Alice is bored because the book has no pictures. She sees a rabbit, which in the countryside is quite possible. This rabbit, however, wears clothes and has a watch. Alice follows it until the rabbit enters a tunnel leading underground. A normal person would give up at this point, but Alice dives in immediately after the rabbit and falls into Wonderland. The message is clear. If you want to find your personal Wonderland you have to take emotional risks that others and society will caution against. You have to be willing to be “different” in 2 worlds, the real one, where you are considered to be impractical, dreamy and thus strange, and Wonderland, where you are looked upon as oddly not strange enough. All that takes courage, and that’s why most adults give up and accept being marginally creative for the rest of their lives. Highly creative adults keep their personal “wonderland” always within mental reach and visit it whenever they need ideas or inspiration.

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Arthur Gogatz
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Associate Professor and CEO of the World Innovation Team, a consulting firm specializing in creativity & innovation. I have taught in 23 countries worldwide